Both are printed with the same inks on the same press here in Surat, from the same 100 original designs. The difference is the backing, and the backing decides who should buy which. Short version: renting or DIY, choose peel-and-stick. Owning and installing once, choose paste-the-wall. The long version covers adhesion, humidity, wall condition, removal, the install steps for each, and the cost of the same wall on both.
Quick facts
- Peel-and-stick = Easy Matte, ₹129/sq ft. Self-adhesive, repositionable, removes cleanly.
- Paste-the-wall = the other nine finishes, ₹160 to ₹270/sq ft. Textures, metallics and canvas live here.
- Both are UV-cured pigment prints, wipeable, made to your wall size with no repeat seam.
- Peel-and-stick needs a smooth, cured, painted wall. Paste-the-wall forgives minor imperfections.
- Fresh paint: wait three weeks before either.
Peel-and-stick (Easy Matte, from ₹129/sq ft)
A self-adhesive matte film with a paper liner. You peel the liner, position, smooth, done. It comes off cleanly later, which is why it is the rental favourite, and it forgives a first-timer: lift and reposition if a bubble or a misalignment appears within the first few minutes.
Best for: rentals, kids' rooms you will redo, feature walls behind a bed, smooth painted walls, anyone installing alone on a Sunday.
Watch out for: textured walls (the adhesive only touches the peaks), freshly painted walls (wait three weeks), distemper (it lifts the distemper, not itself), and very long single drops which are easier with two people.


Paste-the-wall (Art Matte, Linen Texture and the rest, from ₹160/sq ft)
A heavier paper-backed roll that goes up with a standard wallpaper adhesive applied to the wall, not the paper. It sits flatter, hides small wall imperfections better, and it is where the textured finishes live: linen, soft grain, leather grain, pearl metallic, the two canvases and Stardust shimmer.
Best for: owned homes, full-height murals, textured and metallic looks, halls and living rooms, walls with slight undulation.
Watch out for: removal needs steaming and a scraper; plan for a fitter on a wall wider than 10 ft; adhesive must be a wallpaper paste, not Fevicol.



Which finishes are which
| Finish | ₹/sq ft incl. GST | Badge | Where it works |
|---|---|---|---|
| Easy Matte | ₹129 | Peel & stick | Rentals, DIY, kids' rooms |
| Art Matte | ₹160 | Best value | Bedrooms, studies |
| Lustre Satin | ₹170 | Wipeable sheen | Hallways, cafés, clinics |
| Soft Grain | ₹180 | Fine tooth | Living rooms |
| Leather Grain | ₹190 | Best selling | Living rooms, offices |
| Linen Texture | ₹200 | Recommended | Feature walls, headboards |
| Pearl Metallic | ₹220 | Premium | Dining, foyers |
| Crystal Canvas | ₹230 | Art walls | Murals, portraits |
| Studio Canvas | ₹240 | Designer's pick | Galleries, studios |
| Stardust | ₹270 | Exclusive shimmer | Festive, evening rooms |
Only Easy Matte is peel-and-stick. Everything else is paste-the-wall. If you love a textured look but rent, the answer is Easy Matte in the same design; the print carries the texture image, the surface is smooth.
Humidity, monsoon, kitchens and bathrooms
Both finishes are UV-cured and wipeable. The adhesive is the variable. Peel-and-stick holds well on interior walls in Mumbai, Chennai and Kolkata humidity as long as the wall is dry and cured, but it should not go on bathroom walls that get direct water. Paste-the-wall with a good adhesive is fine in bathrooms away from the shower and in kitchens away from the hob. Neither belongs behind a gas hob, on a wall with active seepage, or on an exterior wall.
Wall readiness checklist
- Emulsion paint at least three weeks old. Distemper must be primed first.
- No seepage marks, no flaking, no efflorescence (white powder). Fix, then wait three weeks.
- Smooth to the touch for peel-and-stick; light putty texture is acceptable for paste-the-wall.
- Switch plates and nails removed; we allow a 2 cm trim margin on every edge.
- Wall wiped with a damp cloth the day before, fully dry on the day.
Installing peel-and-stick, step by step
- Lay the panels out on the floor in order; panels are numbered on the liner.
- Draw a vertical plumb line 1 cm in from the left edge; walls are never square.
- Peel 30 cm of liner, stick the top edge to the plumb line with a 2 cm overlap onto the ceiling line.
- Peel and smooth downward with the squeegee, centre outward, 30 cm at a time.
- Butt the next panel to the first (no overlap) and match the pattern; lift and reset if it drifts.
- Trim the ceiling and skirting overlap with a fresh blade; cut around switches from the centre out.
- Go over every seam with the squeegee. Done. Two people, two hours for a 10 × 8 ft wall.
Installing paste-the-wall, step by step
- Mix a paste-the-wall adhesive to the maker's ratio; apply with a roller to one panel width of wall at a time.
- Hang the dry panel from the ceiling line down the plumb line; smooth with a soft brush, centre outward.
- Butt the next panel; match the pattern; wipe any paste on the face immediately with a damp sponge.
- Trim top and bottom with a fresh blade; cut around fittings.
- Roll the seams lightly; leave the room closed and the AC off for 24 hours while it dries.
- A fitter takes half a day for a 14 × 9 ft wall; budget ₹15 to ₹25 per sq ft in most cities.
Removal
Peel-and-stick: lift a corner and pull back slowly at a low angle, keeping the film close to the wall. On cured emulsion it leaves nothing. Warm the film with a hair dryer if it has been up for years.
Paste-the-wall: score, steam or soak with warm water, scrape. Expect to putty and repaint afterwards, as with any papered wall.
Cost side by side
| Wall | Easy Matte (peel & stick) | Linen Texture (paste) | Fitter, if used |
|---|---|---|---|
| Behind a bed, 8 × 8 ft = 64 sq ft | ₹8,256 | ₹12,800 | ₹1,000 to ₹1,600 |
| Living room, 12 × 9 ft = 108 sq ft | ₹13,932 | ₹21,600 | ₹1,600 to ₹2,700 |
| Kids' room, 10 × 8 ft = 80 sq ft | ₹10,320 | ₹16,000 | ₹1,200 to ₹2,000 |
Every design on The Prints Plus is printed to your exact wall size from ₹129/sq ft, GST included, with free shipping across India, a free digital proof before printing and dispatch within 48 hours of approval. Pay 30% now and the rest on delivery.
Feel both before you decide
The Compare Pack (₹399) sends A4 swatches of your design on real finishes, credited back on your order.
Order a sample kitHow ordering works
- Measure the wall at its widest and tallest point in feet or centimetres. Our measuring guide takes five minutes.
- Enter the size on any design page or the price calculator; every finish prices itself instantly, GST included.
- Preview it on your wall: upload a photo and the design is composited onto your room in seconds, free.
- Approve the digital proof. We lay the print out on your exact wall size and send it before printing. Recolouring or moving a motif is free.
- We print within 24 hours of approval on our own UV press in Surat and dispatch within 48 hours.
- Delivery in 4 to 7 days anywhere in India, shipping free. Pay 30% online and the rest when it arrives (orders up to ₹20,000).
Mistakes to avoid
- Using Fevicol or PVA instead of wallpaper paste. It stains through and cannot be removed.
- Starting at the corner instead of a plumb line.
- Overlapping panels. Butt them; the print is made with a 2 cm trim margin, not an overlap.
- Installing with the AC blasting; paste dries too fast and shrinks.
- Ordering a roll width instead of the wall size. We print to the wall.
Frequently asked questions
Does peel-and-stick damage paint when removed?
On a properly cured emulsion, no. Peel slowly at a low angle. Distemper and unprimed walls can lift, which is a wall issue rather than a wallpaper one.
Can I install paste-the-wall myself?
A single wall with two people, yes. Full-height murals across a long wall are worth a fitter; we can recommend one in most cities.
How long does each last?
Both are rated for years indoors and are wipeable. Peel-and-stick is designed to be removed; paste-the-wall is designed to stay.
Can peel-and-stick go on a textured wall?
Not reliably; the adhesive only touches the peaks. Skim the wall or choose paste-the-wall, which bridges light texture.
Which is better for a kids' room?
Peel-and-stick. Children's tastes change; the wall comes down cleanly in three years and the finish wipes.
Is the print quality different between the two?
No. Same press, same pigment inks, same 720 dpi files. Only the backing differs.
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